RESOURCES
140,000 tech enthusiasts globally joined together in Vegas for CES2024. Feels like everyone said “AI”. It’s like a gold rush, mining for use cases.
After onboarding, fixing, and enhancing Hubspot instances for so many clients, we’ve been upgraded to a Hubspot Solution Partner.
As the battle for the best AI has started, would ChatGPT or Bard be a better Chief Growth Officer? Learn who wins.
This year showcased innovation in standards, products, and categories with performance marketing opportunities in abundance.
Building a well-oiled marketing machine is complex and take expertise, focus, investment, & patience. Avoid these…
What is the most effective marketing strategy for my company? How can I build & implement it successfully? Follow these steps...
Building a marketplace isn’t easy. GMA’s helped Hunterz achieved a 10x increase in demand, 20x in supply, & 3x ROAS.
SaaS startups need multi-disciplinary marketing machines to win. GMA helped Time Study achieve 4x ARR in a critical time.
From ecommerce to SaaS, we've seen a lot. Creating a healthy workplace is crucial. We have a diagnostic framework to help.
Ecommerce success requires a skilled marketing machine. GMA helped Bartesian become a top trending product globally.
UTM attribution is enduring, but the transition to GA4 isn't straightforward. Best practices for datasets are changing.
Software products lack a tactile element. Value must be visualized, usually through evoking a core emotion, desire, or need.
Big Tech's dominance & privacy regulations prompt changes. Gov. needs more knowledge to get involved effectively.
Autopilot redefines the Marketing Cloud with AI-authored emails and seamless data integration from MarTech ecosystem.
Rising SaaS popularity means more competition. Stand out by developing a comprehensive growth marketing strategy.
Airbnb, DoorDash, and SeatGeek started small but grew to become leaders. What were their secrets to success?
Making wave in the MarTech world, Twilio's $3.2B acquisition of Segment raises questions. Is it good for customers?
Discount offers and value-added COVID-19 response resources. Organized into 2 types of offers from 14 different categories.
Lower ad costs from Facebook & Google due to COVID-19 can provide opportunities for companies to grow by strategic ad spending.
Growth Marketing Advisors on building marketing models that work together and managing them. Read more in DMNews.
Comparing MarTech from Marketer & Vendor perspectives + Amazon's AdTech Disruption, discussed in "Talking Stack" (Episode 32).
MarTech Governance for Your MarTech Stack" on "A Shark's Perspective - Marketing Podcast!" for a robust approach (Episode 89).
Product Marketing is critical in the MarTech ecosystem. Best practices emerged in seller adoptions & buyer decisions.
MarTech governance: 9K+ solutions, $65B funding, 70+ stack size, 500K agencies. Here are the 7 stages of governance
Marketing pros reveal the key factors when purchasing software in this Databox article featuring Growth Marketing Advisors.
Setbacks in transitioning to Growth Marketing & tracking its ROI" - Capterra article featuring Growth Marketing Advisors.
20 pros reveal considerations overlooked when building a MarTech stack. Learn more in this MerlinOne article featuring GMA.
Modern Marketing = Data + Smarts + People. Organize all Data in one central location. Use Smarts to interact with People.
It’s critical to think about the “brain” at the center of “DMP” offerings; key differences are identification, enrichment, & integrations.
MarTech simplifies marketing with high-impact conversations at scale for various personas, situations, needs, & channels.