Performance Marketing
Performance Marketing is results driven. All resources are aligned for this purpose. Paid Advertising is at the core of this program supported by the rest of the customer experience.
Paid Advertising is a tremendous capability, and a complex one. There are many choices such as message, offer, format, frequency, audience, channel, and spend. Good decisions consider company & product attributes, historical performance (when available), competitive dynamics, and best practices. Since customer behavior can change at any time, an open mind is required. The best paid advertising programs manage all these factors seamlessly in a lab with robust hypotheses and testing aimed toward delivering the best results.
Growth Marketing Advisors manages labs for its clients across all these channels:
Social
Audio
Search
Out Of Home (OOH)
TV
Influencer
Affiliate
Marketplace
Programmatic & Direct Buys
We provide guidance for key areas that support paid advertising including Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Multichannel Messaging (CRM).
Growth Marketing Advisors has weekly meetings with its clients to review results. Our reporting makes performance crystal clear. When it’s great, we celebrate together. When it’s not, we get grilled and then collaborate on next steps to get it to great again. The only constant is that we are a trusted advisor for this critical investment.