Practical thinking on ads, CRM, and systems that connect them.
Case studies, industry insights, and real-world lessons from the GMA Growth Engines team
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Reaching 4yr Reservations High in Peak Season for Cuyama Buckhorn
GMA Growth Engines built Cuyama Buckhorn’s full-funnel marketing system—4x website traffic, record bookings, 2x restaurant ROAS, and full visibility from click to booking.
98% Faster Quotes & Unified Revenue Tech Stack for Neeve
GMA Growth Engines rebuilt Neeve’s CRM, CPQ, and support systems—achieving 98% faster quotes, 50% lower software spend, and clean data.
Reducing Cost Per Lease by 75% with a Modern Tenant Acquisition Engine
GMA Growth Engines cut Silverstein’s cost per lease by 75%, delivered 20x ROAS, and enabled full-funnel tracking—outperforming brokers and listing sites.
Relearning Conversions: Google Ads’ Shift to Primary & Secondary
Conversion tracking in Google Ads quietly underwent one of its most subtle, but impactful changes in years.
Don’t Forget Marketing Fundamentals as AI Goes Mainstream
It’s easy to get swept up in the CES2025 AI hype but the winners will stay focused on differentiated benefits that actually deliver tangible value to consumers.
What You Need to Know about Paid Advertising Attribution
Paid advertising is a huge cost for high growth companies. Therefore, robust attribution is a must. There are a myriad of attribution solutions…
Turbocharging Hive Technologies Operations
GMA Growth Engines partnered with Hive Technologies Inc to supercharge operations with tailored CRM solutions.
CES2024, AI, and Innovation
140,000 tech enthusiasts globally joined together in Vegas for CES2024. Feels like everyone said “AI”. It’s like a gold rush, mining for use cases.
Building Your Company's Marketing Machine
What is the most effective marketing strategy for my company? How can I build & implement it successfully? Follow these steps...
Evolving Attribution, from UA to GA4
UTM attribution is enduring, but the transition to GA4 isn't straightforward. Best practices for datasets are changing.
The Privacy Apocalypse, Where To Go From Here?
Big Tech's dominance & privacy regulations prompt changes. Gov. needs more knowledge to get involved effectively.
The Next Gen Marketing Cloud Has Arrived
Autopilot redefines the Marketing Cloud with AI-authored emails and seamless data integration from MarTech ecosystem.
Twilio Acquires Segment, Good or Bad?
Making wave in the MarTech world, Twilio's $3.2B acquisition of Segment raises questions. Is it good for customers?
Your Pandemic MarTech Offer Guide
Discount offers and value-added COVID-19 response resources. Organized into 2 types of offers from 14 different categories.
How Marketing Models Should Stack Up
GMA Growth Engines on building marketing models that work together and managing them. Read more in DMNews.
Inside MarTech | Vendor & Client Side (Podcast)
Comparing MarTech from Marketer & Vendor perspectives + Amazon's AdTech Disruption, discussed in "Talking Stack" (Episode 32).
MarTech Governance Podcast
MarTech Governance for Your MarTech Stack" on "A Shark's Perspective - Marketing Podcast!" for a robust approach (Episode 89).
Marketing MarTech | Seller and Buyer Side
Product Marketing is critical in the MarTech ecosystem. Best practices emerged in seller adoptions & buyer decisions.
Seven Stages of MarTech Governance
MarTech governance: 9K+ solutions, $65B funding, 70+ stack size, 500K agencies. Here are the 7 stages of governance
8 Important Factors When Buying Software
Marketing pros reveal the key factors when purchasing software in this Databox article featuring GMA Growth Engines.