Ecommerce

The best products use ecommerce to accelerate consumption. They are distributed in bricks & mortar stores, online retail sites, and through their own direct to consumer (“D2C”) channels. Demand is generated through a diversity of marketing supported by beautiful merchandising. Meticulous catalog management supports retail media, product listing ads, and conversion rate optimization (“CRO”). Robust analytics enables the management of these complex programs.

Demand Generation & Customer Acquisition

Whether using TV commercials, influencer posts, and any other forms of paid advertising and digital marketing, the target audience must learn of the product. Depending on your preference and how well you know your audience, you may lean toward branding or performance marketing - we lean towards “brandformance”, a blend of the two. We can conduct market research to learn not only about your audience but also its penetration.

Merchandising & Catalog Management

Merchandising products effectively is of the utmost importance. Store window displays, product placement, and product detail pages should look great. Catalog management programs should meticulously organize all products and syndicate them. Through feeds, product data & metadata will be transmitted to online retail and D2C sites as well as third party platforms for purposes such as paid advertising and communications.

Retail Media & Product Listing Ads

Whether bidding for product placement on Amazon Ads, Retail Media, or Google Shopping Ads, catalog management along with frontend and server side tagging will be the foundations.

Conversion Rate Optimization

With great demand comes great conversion rates. A/B testing is a great starting point and then more sophisticated businesses will leverage MarTech & Personalization.

After drumming up so much demand, purchases are needed for this to all be worth it.

Analytics & Optimization

KPIs like Return on Ad Spend (“ROAS”) and Cost Per Action (“CPA”) should be evaluated regularly with robust Performance Marketing. Automate the unification of spend data with funnel data to provide early and mature LTV signals for optimization.

Case Study

Growth Marketing Advisors built Bartesian’s marketing machine in 90 days, and help it rise to top 5 trending products on all of Shopify globally during Black Friday Cyber Monday. Learn More.

Our Clients

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Our Services

Learn more about our Performance Marketing, CRM Databases, and Data Management services.