Inside View of MarTech from Vendor & Client Side (Podcast)

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Think the grass is greener on the other side? A view of MarTech from both sides of the fence, Marketer & Vendor side is covered: 1) Comparison of investing in MarTech (and driving adoption/ROI) vs. selling martech in a 10K+ vendor landscape 2) Tips on driving MarTech adoption – an art called “internal Product Marketing” 3) 7 stages of MarTech governance to ensure you assemble a sensible MarTech stack. Plus, #AdTech industry priorities for 2019 & discussion why #Amazon’s ‘new-to-brand’ metric is a game-changer.  "Selling MarTech + Amazon's AdTech Disruption" of "Talking Stack" (Episode 32)...Listen Now