Seven Stages of MarTech Governance


9,000+ Software Solutions. $65B Funding.[1] 70+ Average Stack Size.[2] Budget at ~10% Company Revenue aka Tens or Hundreds of Millions.[3] 500,000 Agencies Worldwide.[4] At this level of Marketing Technology (“MarTech investment”), there is a great opportunity for governance…As a proponent and/or leader of MarTech governance in your organization, there are great opportunities to orchestrate its realization along with its substantial benefits. Below are seven common stages of MarTech governance that can be applied broadly…Read More