How Marketing Models Should Stack Up

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How to build marketing models and make them work together…So how many customers can you upsell in your next campaign? How many cancellations can you expect? How can you convert content recommendations into sales? What lifetime value can you expect for each new customer you acquire?…For each one of these questions, there is a model to give you an answer. But how many models do you need? And how do you manage the stack of models? The concept sounds neat. The execution can be messy…Detailed thoughts in this DMNews article featuring Growth Marketing Advisors…Read More…