RESOURCES
After onboarding, fixing, and enhancing Hubspot instances for so many clients, we’ve been upgraded to a Hubspot Solution Partner.
As the battle for the best AI has started, would ChatGPT or Bard be a better Chief Growth Officer? Learn who wins.
What is the most effective marketing strategy for my company? How can I build & implement it successfully? Follow these steps...
Building a marketplace isn’t easy. GMA’s helped Hunterz achieved a 10x increase in demand, 20x in supply, & 3x ROAS.
UTM attribution is enduring, but the transition to GA4 isn't straightforward. Best practices for datasets are changing.
Big Tech's dominance & privacy regulations prompt changes. Gov. needs more knowledge to get involved effectively.
Autopilot redefines the Marketing Cloud with AI-authored emails and seamless data integration from MarTech ecosystem.
Making wave in the MarTech world, Twilio's $3.2B acquisition of Segment raises questions. Is it good for customers?
Discount offers and value-added COVID-19 response resources. Organized into 2 types of offers from 14 different categories.
Growth Marketing Advisors on building marketing models that work together and managing them. Read more in DMNews.
Comparing MarTech from Marketer & Vendor perspectives + Amazon's AdTech Disruption, discussed in "Talking Stack" (Episode 32).
MarTech Governance for Your MarTech Stack" on "A Shark's Perspective - Marketing Podcast!" for a robust approach (Episode 89).
Product Marketing is critical in the MarTech ecosystem. Best practices emerged in seller adoptions & buyer decisions.
MarTech governance: 9K+ solutions, $65B funding, 70+ stack size, 500K agencies. Here are the 7 stages of governance
Marketing pros reveal the key factors when purchasing software in this Databox article featuring Growth Marketing Advisors.
Setbacks in transitioning to Growth Marketing & tracking its ROI" - Capterra article featuring Growth Marketing Advisors.
20 pros reveal considerations overlooked when building a MarTech stack. Learn more in this MerlinOne article featuring GMA.
Modern Marketing = Data + Smarts + People. Organize all Data in one central location. Use Smarts to interact with People.
It’s critical to think about the “brain” at the center of “DMP” offerings; key differences are identification, enrichment, & integrations.
The Marketing Technology ("MarTech") boom benefis all marketers - at companies large & small - and here's why.
MarTech simplifies marketing with high-impact conversations at scale for various personas, situations, needs, & channels.