Hunterz' 10x Growth, 3x Return on Ad Spend

Jason Katz • November 10, 2022 • Paid Advertising & Digital Marketing, MarTech & Personalization

Marketplace Magic

Let’s be honest, building a marketplace is a perpetual moving target from the very beginning. Founders establish the core strategy and then its a give and take between nurturing supply & demand. Fostering one side is hard enough, how do you nurture both with the right economics?

Marketing Machine

After exhausting founders’ network and early intros, building independent marketing motions that can scale is the next crucial activity. Choosing the segment of supply, then demand, and so forth. Positioning to both sides of the marketplace. Core channel tests. Key data flowing to ad platforms and analytics dashboards. Relentless hypothesis testing that’s in sync between each side of the marketplace. A culture of learning, optimization, and growth. This is hard to do. It requires a lot of skills across a lot of disciplines. How can companies execute against all of this quickly?

Take Hunterz for Example

The Challenge

Hunterz had a great beginning and wanted to accelerate its mission & growth, realizing its vision for a massive warm sales intro marketplace that levels the playing field for enterprise sales. 

The company was not only building a brand but an entirely new category. Early customers were hooked. The main focus was growth of the supply side of marketplace with paid ads followed by demand and so forth. How would Hunterz build out its marketing machine and maximize its results during this critical phase of the company growth while maintaining strong cost per acquisition on both the supply and demand side?

Growth Marketing Advisor’s (“GMA’s”) Approach

GMA methodically built a marketing machine for Hunterz.

• Marketing strategy including target market definition as well as positioning & creative development

• Created & maintained operations analytics dashboards and marketing analytics infrastructure (tagging, integrations)

• Managed paid ads across a variety of social, search, and programmatic platforms

• Executed conversion funnel optimization incl. UI enhancements, A/B testing, and SEO initiatives

• Mentored colleagues for partnerships (affiliate, direct buys) and general strategy & planning.

• Culture of learning, optimization, and growth

GMA helped Hunterz see explosive growth during this crucial time for the startup. 

Results

The results were strong across both side of the marketplace:

Increase in Marketplace Demand

Increase in Marketplace Supply

Increase in Return on Ad Spend (“ROAS”) Efficiency

To learn more about building your brand’s marketing machine, contact us now.