Modern Marketing Playbook

Playbook.jpg

Let's start with definitions. "Marketing" is a company's activities to buy and sell a product or service (Investopedia). "Modern" refers to dynamic nature, changing each year as trends develop and alter (Captora). These trends have become increasingly related to technology. I will explain using a simple framework: Modern Marketing = Data + Smarts + People. Organize all Data about your business in one central location. Use Smarts to decide how & when to interact with People. (This is sometimes referred to as Data + Orchestration + Presentation layers but I'm skipping jargon in this article)...Read More...