RESOURCES
CES2024, AI, and Innovation
140,000 tech enthusiasts globally joined together in Vegas for CES2024. Feels like everyone said “AI”. It’s like a gold rush, mining for use cases.
Announcement: HubSpot Solutions Partner
After onboarding, fixing, and enhancing Hubspot instances for so many clients, we’ve been upgraded to a Hubspot Solution Partner.
Chief Growth Officer - ChatGPT or Bard?
As the battle for the best AI has started, would ChatGPT or Bard be a better Chief Growth Officer? Learn who wins.
CES Musings | Takeaways from Vegas 2023
This year showcased innovation in standards, products, and categories with performance marketing opportunities in abundance.
Building Your Company's Marketing Machine
What is the most effective marketing strategy for my company? How can I build & implement it successfully? Follow these steps...
Hunterz' 10x Growth, 3x Return on Ad Spend
Building a marketplace isn’t easy. GMA’s helped Hunterz achieved a 10x increase in demand, 20x in supply, & 3x ROAS.
Time Study's 4x Annual Recurring Revenue
SaaS startups need multi-disciplinary marketing machines to win. GMA helped Time Study achieve 4x ARR in a critical time.
90 Days for Bartesian to Reach Shopify Top 5
Ecommerce success requires a skilled marketing machine. GMA helped Bartesian become a top trending product globally.
Evolving Attribution, from UA to GA4
UTM attribution is enduring, but the transition to GA4 isn't straightforward. Best practices for datasets are changing.
Ignite Inbound Marketing from Within
Software products lack a tactile element. Value must be visualized, usually through evoking a core emotion, desire, or need.
The Privacy Apocalypse, Where To Go From Here?
Big Tech's dominance & privacy regulations prompt changes. Gov. needs more knowledge to get involved effectively.
The Next Gen Marketing Cloud Has Arrived
Autopilot redefines the Marketing Cloud with AI-authored emails and seamless data integration from MarTech ecosystem.
Category Takeovers & User Dependency
Rising SaaS popularity means more competition. Stand out by developing a comprehensive growth marketing strategy.
5 Growth Strategies That Made Billions
Airbnb, DoorDash, and SeatGeek started small but grew to become leaders. What were their secrets to success?
Twilio Acquires Segment, Good or Bad?
Making wave in the MarTech world, Twilio's $3.2B acquisition of Segment raises questions. Is it good for customers?
Your Pandemic MarTech Offer Guide
Discount offers and value-added COVID-19 response resources. Organized into 2 types of offers from 14 different categories.
Paid Ad Strategy During the Pandemic
Lower ad costs from Facebook & Google due to COVID-19 can provide opportunities for companies to grow by strategic ad spending.
How Marketing Models Should Stack Up
Growth Marketing Advisors on building marketing models that work together and managing them. Read more in DMNews.
Marketing MarTech | Seller and Buyer Side
Product Marketing is critical in the MarTech ecosystem. Best practices emerged in seller adoptions & buyer decisions.
Move Beyond the Cost-Center Mentality
Setbacks in transitioning to Growth Marketing & tracking its ROI" - Capterra article featuring Growth Marketing Advisors.