90 Days for Bartesian to Reach Shopify Top 5

Paid Advertising & Digital Marketing

Aug 31

Written By Ian Rosenwach and Jason Katz

Ian Rosenwach and Jason Katz • August 31, 2022 • Paid Advertising & Digital Marketing

* From Shopify President Harley Finkelstein’s Instagram story

Happier Holidays

Let’s be honest, if you have a retail business Black Friday and Cyber Monday (“BFCM”) sales make up an enormous percent of your annual sales. The holiday season is not just an important time of year, it’s crucial. Faced with this reality, how can companies optimize marketing during this blockbuster shopping event?

Marketing Machine

Furthermore, in order to accelerate growth, certain infrastructure is needed. Creative positioning. Channel diversity. Key data flowing to ad platforms and analytics dashboards. A culture of learning, optimization, and growth. This is hard to do. It requires a lot of skills across a lot of disciplines. How can companies execute against all of this quickly?

Take Bartesian for Example

The Challenge

Bartesian had tremendous momentum as a brand, and wanted to move even faster taking its cocktail maker to the next level.

The company was not only building a brand but an entirely new category. Customers love their Bartesian cocktail machines, buying lots of capsules and subscribing to receive their favorites. So the main focus was customer acquisition, maximizing machine sales - help people discover their favorite new home appliance they never knew existed.

How would Bartesian build out its marketing machine and maximize its results during the holiday while maintaining a strong cost per acquisition (CPA)?

Growth Marketing Advisor’s (“GMA’s”) Approach

GMA methodically built a marketing machine for Bartesian.

Marketing Strategy spanning audience discovery, creative positioning, new offer structure, and marketing campaign calendar
Channel diversification
Data & Analytics spanning conversion signal management (aka letting ad platforms know ads that influenced key conversion actions) and real-time analytics dashboards
Culture of learning, optimization, and growth

GMA helped Bartesian see explosive growth during Black Friday and Cyber Monday in 2021.

Results

The results were strong not only in BFCM and overall Q4 2021 but also carried over to Q1 2022 as well. Over the course of the 6 months from October 2021 through March 2022 (aka Q4 2021 through Q1 2022), Bartesian reached the Shopify top 5 brand growth worldwide with results that excelled across the entire funnel: