RESOURCES
Seven Stages of MarTech Governance
MarTech governance: 9K+ solutions, $65B funding, 70+ stack size, 500K agencies. Here are the 7 stages of governance
8 Important Factors When Buying Software
Marketing pros reveal the key factors when purchasing software in this Databox article featuring GMA Growth Engines.
Move Beyond the Cost-Center Mentality
Setbacks in transitioning to Growth Marketing & tracking its ROI" - Capterra article featuring GMA Growth Engines.
Considerations Most Companies Overlook
20 pros reveal considerations overlooked when building a MarTech stack. Learn more in this MerlinOne article featuring GMA Growth Engines.
Secret Sauce of Customer Relationships
MarTech simplifies marketing with high-impact conversations at scale for various personas, situations, needs, & channels.
Your Modern Marketing Playbook
Modern Marketing = Data + Smarts + People. Organize all Data in one central location. Use Smarts to interact with People.
Three Pillars of Marketing Technology
It’s critical to think about the “brain” at the center of “DMP” offerings; key differences are identification, enrichment, & integrations.
A New Era for Marketers | MarTech
The Marketing Technology ("MarTech") boom benefis all marketers - at companies large & small - and here's why.