Practical thinking on ads, CRM, and the systems that connect them.
Case studies, industry insights, and real-world lessons from the GMA Growth Engines team
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The Privacy Apocalypse, Where To Go From Here?
Big Tech's dominance & privacy regulations prompt changes. Gov. needs more knowledge to get involved effectively.
The Next Gen Marketing Cloud Has Arrived
Autopilot redefines the Marketing Cloud with AI-authored emails and seamless data integration from MarTech ecosystem.
How Marketing Models Should Stack Up
GMA Growth Engines on building marketing models that work together and managing them. Read more in DMNews.
Considerations Most Companies Overlook
20 pros reveal considerations overlooked when building a MarTech stack. Learn more in this MerlinOne article featuring GMA Growth Engines.
Secret Sauce of Customer Relationships
MarTech simplifies marketing with high-impact conversations at scale for various personas, situations, needs, & channels.
Three Pillars of Marketing Technology
It’s critical to think about the “brain” at the center of “DMP” offerings; key differences are identification, enrichment, & integrations.