Practical thinking on ads, CRM, and the systems that connect them.

Case studies, industry insights, and real-world lessons from the GMA Growth Engines team

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Jason Katz 2/10/26 Jason Katz 2/10/26

LLMs Are Becoming the New Middle Funnel

LLMs are compressing the middle funnel and changing how decisions get made. Advertisers with real growth engines will be the ones who stay resilient as the landscape evolves.

Jason Katz 9/16/25 Jason Katz 9/16/25

INBOUND 2025: AI Won’t Save Your Messy CRM — But This Will

INBOUND was full of AI buzz. But in sessions I led, CRM leaders confirmed what HubSpot’s CEO admitted: AI is wasted on messy CRM.