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Jacob Kent and Jason Katz 7/21/22 Jacob Kent and Jason Katz 7/21/22

Evolving Attribution, from UA to GA4

UTM attribution is enduring, but the transition to GA4 isn't straightforward. Best practices for datasets are changing.

Xiaoyue Della Han and Jason Katz 5/26/20 Xiaoyue Della Han and Jason Katz 5/26/20

Discount offers and value-added COVID-19 response resources. Organized into 2 types of offers from 14 different categories.