Who is this assessment for?

Marketing, growth, and RevOps leaders who manage or support paid media and want to understand whether their tracking and data stack is helping or hurting performance.

Do I need to share any sensitive data?

No. The assessment is qualitative. You’ll answer questions about your systems and processes—no logins, no PII, no revenue numbers required.

What happens after I complete it?

You’ll see your results immediately on-screen, and you’ll have the option to receive a copy by email and schedule a follow-up session if you want help implementing changes.

Ad Tracking Readiness Score

Find out in 5 minutes if your tracking is strong enough to support profitable, scalable paid media.

Assess web, server-side, CRM, and governance in one simple walkthrough
See where your tracking is holding back ROAS and budget decisions
Get clear next steps to fix gaps before you scale spend

Start Assessment

Why your tracking readiness matters

Most teams try to scale ads on top of incomplete or noisy tracking. The result: unstable CPAs, conflicting reports between platforms and CRM, and constant debates about “what’s really working.”

This assessment gives you a clear view of whether your current setup is strong enough to support aggressive performance goals—or whether you’re flying blind and need to shore up the foundations first.

What you’ll get in a few minutes

Overall tracking readiness score

A simple rating you can share with leadership and your team that summarizes how ready your current infrastructure is to support high-performance paid media.

Strengths & gaps by area

Section-by-section feedback across website tracking, server-side & backend signals, source-of-truth alignment, and tracking governance & QA.

Concrete next steps

Specific, practical recommendations for what to fix first so you can trust your numbers and give ad platforms the signals they need to optimize.

How the assessment works

Answer 12 focused questions across web tracking, backend signals, CRM alignment, and governance.
Get your readiness score instantly along with section-level commentary highlighting your biggest risks and opportunities.
Decide your next move - fix it in-house with the guidance provided, or book a working session with GMA Growth Engines to shortcut the build-out.

Take the Assessment

The assessment takes about 5 minutes. Answer as honestly as you can—this is for your own clarity, not a vanity score.

Want help fixing the gaps the assessment uncovered?

GMA Growth Engines designs and implements the tracking, data, and CRM infrastructure behind high-performing ad programs—so your campaigns aren’t guessing, and your revenue reporting isn’t a debate.

If your score showed meaningful gaps, we can walk through your current setup, highlight the highest-impact fixes, and outline a realistic roadmap for getting to fully trusted, performance-ready tracking.

Book a tracking strategy session. No hard pitch—just a working session to see what’s possible and whether we’re the right fit.

Frequently Asked Questions

A: Marketing, growth, and RevOps leaders who manage or support paid media and want to understand whether their tracking and data stack is helping or hurting performance.
A: No. The assessment is qualitative. You’ll answer questions about your systems and processes—no logins, no PII, no revenue numbers required.
A: You’ll see your results immediately on-screen, and you’ll have the option to receive a copy by email and schedule a follow-up session if you want help implementing changes.