Practical thinking on ads, CRM, and the systems that connect them.

Case studies, industry insights, and real-world lessons from the GMA Growth Engines team

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Jacob Kent and Jason Katz 8/5/25 Jacob Kent and Jason Katz 8/5/25

Reducing Cost Per Lease by 75% with a Modern Tenant Acquisition Engine

GMA Growth Engines cut Silverstein’s cost per lease by 75%, delivered 20x ROAS, and enabled full-funnel tracking—outperforming brokers and listing sites.

Jason Katz 4/24/25 Jason Katz 4/24/25

Relearning Conversions: Google Ads’ Shift to Primary & Secondary

Conversion tracking in Google Ads quietly underwent one of its most subtle, but impactful changes in years.