Filled Units at 25% the Cost of a Broker for Silverstein Properties

GMA cut Silverstein’s cost per lease by 75%, delivered 20x ROAS, and enabled full-funnel tracking—outperforming brokers and listing sites.

Relearning Conversions: Google Ads’ Shift to Primary & Secondary

Conversion tracking in Google Ads quietly underwent one of its most subtle, but impactful changes in years.