Practical thinking on ads, CRM, and the systems that connect them.

Case studies, industry insights, and real-world lessons from the GMA Growth Engines team

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Ian Rosenwach, Jacob Kent, and Jason Katz 11/21/25 Ian Rosenwach, Jacob Kent, and Jason Katz 11/21/25

Reaching 4yr Reservations High in Peak Season for Cuyama Buckhorn

GMA Growth Engines built Cuyama Buckhorn’s full-funnel marketing system—4x website traffic, record bookings, 2x restaurant ROAS, and full visibility from click to booking.

Jason Katz 4/24/25 Jason Katz 4/24/25

Relearning Conversions: Google Ads’ Shift to Primary & Secondary

Conversion tracking in Google Ads quietly underwent one of its most subtle, but impactful changes in years.